Domain Name Hosting / Webspace
Once we know the solution we need to buy some real-estate on cyberspace
to activate your website. This requires us to purchase either a local
domain name (yourbusinessname.com.au) or an international domain name
(yourbusinessname.com) for your business. To activate your business we
will also purchase some web space (web hosting) on a leading Australian
Internet service provider.
Construction of Entry Level Website
The website needs to be effective in communicating to the desired customer
base and must assist in resolving common questions they may have about
products and services. Appropriate technologies will be used with an emphasis
on simple, easy to maintain technologies.
Training for Maintainability
Documentation and training of staff to update and maintain your web presence.
Online Intelligence
To gauge what is possible there is a need for market analysis, and the
gathering of intelligence on online competitors both locally and overseas.
The online strategy also contains analysis of business requirements and
the design of the online solution.
Internet Firewall & Router
An Internet firewall within your company network will have two functions,
it will block hackers entering your network from the Internet and it will
provide fast access to the Internet to the entire organisation.
Integrated Company Network
For smoother flow of information within the company, the various sub-systems
and the website, it is important to have an integrated local area network
and a shared database. This option will ensure your e-commerce/web strategy
has a solid 'backend' network (this term refers to your IT network behind
the website) to function.
Dynamic database driven website
Websites which are made up of individual HTML (Hypertext Markup Language)
pages are hard to maintain when the number of pages exceeds 50. The image
of the company could be damaged by having 'out of date' misleading information,
old prices and products displayed on the website. It is possible to overcome
these difficulties by centralising information onto a database and then
converting dynamically the information into a format, which will display
on the Web.
A dynamically database driven web system is the backbone of any Intranet/Extranet
system. The focus now becomes how the system can assist employees and
management perform work virtually. This adds another dimension to the
existing system, because the system may contain sensitive business information,
the secure access and use of the system must be guaranteed.
E-commerce
Analysis of business processes is integral for ensuring the effectiveness
of the e-business system. The system must assist employees and management
perform their normal duties in a virtual setting, from anywhere and at
any time. Therefore all business processes that can be done outside the
office space and normal business hours must be documented for going online.
Your website will need features which will enable electronic commerce,
and will allow your customers to transparently do business with you on
the web. This may include the display of your products and services, current
prices and the ability to add them to a shopping trolley (an online metaphor
for buying things online). Other important features could be secure payments
forms and real time payment gateways for validating credit cards.
Web-marketing
Electronic marketing goes hand in hand with electronic commerce. As well
as traditional promotion of your products and services it helps to reach
customers on the web via banner ads, or newsletter style email messages.
We can also manage your search engine listings and advertising.
Graphic Design
The look and feel of your online presence is almost as important as the
information it contains. You must be able to project your company's image
effectively and professionally. The site must also be easy to use and
structured in a logical manner.